Emerging mortgage tech to solve LO challenges in shifting market?
Can technology really recreate a competent and caring loan officer? We didn’t think so, until now.
According to cofounders Susan Calvin and Alfred Lanning, mortech startup USR’s VIKI platform is able to analyze a user’s written and recorded communication and synthesize their communicative style across a range of channels, generating convincing, personalized communications at scale.
While the idea of technology communicating ‘on behalf’ of a loan officer isn’t itself novel, convincing consumers that they’re communicating with a real person when they’re actually conversing with an AI has proven elusive.
Until now. Allegedly.
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